Improving
search rankings remains a matter of intense focus as well as conjecture because
of the dynamic behavior of the search engines that keep on tweaking their
search algorithms. However, according to SEO experts, there are certain actions
that will always pay dividends and improve your search rankings. Here is a
brief overview of the top tips.
Understand and
Satisfy the Intent of Users
Irrespective
of the strides made in SEO techniques, the success of a website ultimately
depends upon the experience of the user, above everything else. While keywords
were the first tool used by SEO for optimization, the technique has been
refined to a stage where more thought needs to be paid to the actual intention
of the user and the entire SEO approach framed around that. Getting to know of
the intent depends upon the questions the searcher is asking, the information
need of the user, and the main purpose of conducting the search. By trying to
link the questions to the intent, the intent itself can be linked with the
topic that can contain the expected appropriate keywords. Rather than obsessing
over semantic content, the real way of winning the war of the searches is to
focus on solving the problem of the user, according to experts at a leading Utah SEO
services company.
News Site
Backlinks
While
backlinks from sites were among the earliest SEO techniques, it remains in
vogue even now. However, the quality of the backlink has become more important
now, and it has been established that backlinks from web pages of news sites
are the most effective in driving up page ranks. To enable getting backlinks
from news sites that have standing, you could issue press releases periodically
that increase your visibility to the news sites. Other ways are helping out
reporters, emerging as a spokesperson, maintaining high visibility in industry
forums and playing an active role in community development. Current event
blogging also ensures that the media can quote you, when required.
Stay With Link
Building
Even
though there has been an outcry against building links in recent times, it
remains to be very important for driving page ranks. You need, however, to be
beware of black hat link building techniques and focus on earning backlinks
that are good quality and relevant to the page contents. The best approach of
link building is one that is scalable.
Keywords That
Have High Relevancy
With
keyword stuffing having set search engines into a tizzy a few years back, and
with user intent assuming greater importance, it can be forgiven if you were to
think that keywords have lost all relevancies as far as SEO is concerned.
However, the latest SEO
guide makes it clear
that the presence of the keywords, if they are associated or relevant to the
subject, is still important to the search engines. However, be wary of stuffing
the website content with terms that can be exact keyword matches as that will
signal spam and lay the website open to penalties.
Generate
Interactive Elements
It
is the opinion of SEO experts that the inclusion of interactive elements into
website contents has a positive correlation with superior page rankings.
Interactive elements can comprise items that can permit a user to participate
in activities such as embedded tweets, infographics, quizzes, list content,
games, social media widgets, links, polls, etc. Search engines love interactive
content because it often serves as an indication of superior user experience.
Make It
Reader-Friendly
There
is content that is good and there is content that is easy to read. Brilliant
SEO can be achieved if you can combine both, as the easier the visitors find it
to read the web content, the more they will find the experience useful. Search
engines recognize this and pull the page ranking right up. Typically, the
content should be as long as it deserves to be instead of being skeletal and
the content should be structured well and laid out in a manner that makes it
more readable. The extent of readability and usefulness of the website is
determined by human graders employed by Google. If the content has lists,
Google loves it more.
Author bio:
David Burrows is an SEO expert at a firm that is primarily dedicated to improving
the page rankings of local businesses. A bass guitarist who plays at a local
club, he likes nothing better than blogging on SEO and search engine
algorithms.
