Shoppingwish, the price comparison portal, gets angel investment from Silicon Valley

Though we generally don’t cover startup news, the startup involved here may be of interest to many of our readers. Shoppingwish.in, a shopping tool for a huge variety of products in the Indian market, has lured the interest (along with funds) of Sandeep Johri and 4 other angel investors from Silicon Valley. The amount of investment obtained by the portal couldn’t be obtained but it will surely help its founders, Sushil Choudhari and Madhuri Khandelwal, to take Shoppingwish to new heights.

Shoppingwish was bound to garner some attention thanks to Khandelwal’s experience of founding TheFind.com, a site similar to Shoppingwish.com in the US. Sushil Chodhari also enjoys entrepreneurial history and had founded Dhingana.com, a social music streaming site. Shoppingwish has lured in a lot of users in the past few months and registered an impressive 50% rate of growth in user base since the past December.

As of now, the startup is working with almost all major e-shopping portals including the likes of Croma, Flipkart, Snapdeal and HomeShop18. Shoppingiwish grabs data from all these shopping sites and adds other useful information like user reviews, coupons and price alerts etc. to each of the 3.5 million+ products listed there. The product catalogue includes electronic gadgets, i.e. the stuff we, at Droidiser, are interested in. Shoppingwish also aims to introduce new segments viz. fashion, lifestyle, baby care and furnishing stuff. Shoppingwish has also promised an app for its users with Android or iOS device in the coming months, we shall keep you updated on that.

Talking about the challenges that startup has to face, it has got some serious competition from already established services like Amazon’s Junglee, Mysmartprice, PriceDekho.com and a few other renowned services aiming to get the attention of the very same user base. Given that the rate of internet penetration in India is ever increasing, the number of people looking for products online will also increase. So, the future looks bright for Shoppingwish if it is able to get over its competition.
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