Business-to-business marketing,
popularly known by its abbreviation B2B marketing, is one of the best ways to
keep your business performing at its best. A majority of brands rely heavily on
this kind of marketing to keep them running. The thing about B2B marketing is
that it does not rely on the traditional forms of advertising and product
promotion in order for it to work out. It is significantly different from B2C
(business-to-customer) marketing.
Businesses are also consumers and
big ones for that matter. Think of it this way, a company like Verizon wants to
buy a brand new computer for each of its thousands of employees. The
procurement and logistics manager is not going to pay a visit to that
electronic shop that is near the company headquarters and place an order of a
thousand computers, right? The company is bound to place an ad in the
newspapers asking for prospective suppliers to bring in these services. If you
provide the products or services they want, then definitely you should pay the
company a visit and make your presentation pitch.
Catchy, exhaustive and
professional presentations
A big deal is always equals to a
big presentation. You will make sure that your company’s presentation is
perfect by the time you are walking into the procurement manager’s office.
Problem is that you could have a really good presentation but fail to make an
impact on those who are listening to you. To solve this problem, here are some
simple tips you can employ:
1. Branded presentation folders
You can get these presentation folders with such
impeccable ease from companies like thepaperworker.com. This is one of the few
companies that have made it their business to ensure that your branding efforts
are simple and successful. When you hand a presentation folder with your
company logo and slogan to someone, they will definitely get a good impression
about the level of professionalism of your business.
. Branded packaging for samples
Perhaps you are bringing a sample
to the presentation with you. They are not going to be impressed when your
sample is packaged in some plain white box or worse yet, a plastic bag. The
packaging of your samples should have the company logo and name.
3. Branded catalogue
Everyone loves to be provided
with a variety of options. When you go to a restaurant, you want to find a rich
menu with tons of options. Therefore, make sure that you bring with you a
catalogue containing your most prized products. Catalogues should be
excellently designed with the logo and business name as well. You cannot bring
a plain binder to the meeting room and expect that people will remember your
brand for the best. Perhaps the catalogue is in a CD- you can get custom made
CD sleeves for that purpose.
B2B marketing is difficult but
when done well, it is bound to bring great returns. The above are just the
simplest tips that you can employ to make your brand more memorable. There are
other personal factors that have to be considered when you are doing your presentation.
Author bio
Valentine Singer is an image
consultant. She helps brands to figure out ways to pitch memorable
presentations in B2B marketing such as use of custom made presentation folders
and other simple methods.
