Gionee launches 5.5 mm thin Elife S7 in India for Rs. 24,999

Gionee has launched its latest premium end device, the Elife S7, which was unveiled at the MWC 2015, about a month back. Gionee has registered a tremendous 550% year-over-year growth in India in 2014-15, and with the launch of Elife S7, reinstated that India is second in their priority list, with China on top, obviously.

The Elife S7 was launched back in the day in a mega launch event, hosted by Rang De Basanti actor and MTV VJ Cyrus Sahukar. The event saw Mr. Navjot Singh Siddhu sharing a few stories from his personal as well as his cricket life, followed by grand entrances from Mr. Arvind Vohra, CEO, Gionee India and later on, about a 40 feet fall by Mr. Rajiv Makhni, of Cell Guru fame.

The phone's specifications were known already, so no surprises on that part. For a quick reminder, the Elife S7 has a 5.2 inch 1080p AMOLED display. AMOLED displays save power by turning off the pixels that are displaying black color. As battery life is of utmost important in devices as slim as the 5.5 mm thin Elife S7, this, and several other technlogies ensure that the phone can last two days on a single charge, at least that's what the company claims. An "Extreme Mode" that can be enabled when the battery reaches 10%, can give standby time of 33 hours, by switching to almost call-only facility.

Other specifications include 2 GB RAM, 16 GB internal memory, with no expandable memory slot (yeah, that's a bummer), and a non-removable 2700 mAh battery. There is a 13 MP camera at the rear, that comes with laser auto-focus and can snap photos without motion blur, among many other software features that the company has added. The phone is powered by a 1.7 GHz Mediatek MT6752 processor, which has 8 cores and is 64-bit. As the phone runs on Android 5.0 Lollipop based Amigo 3.0 OS, it should be able to benefit from the 64-bit nature of the processor.

An interesting thing to note here about the phone is that, despite being as thin as 5.5 mm, the rear camera doesn't protrude out, a problem that we have seen in even flagship devices like Galaxy S6, which despite being over an mm more thick, have their camera sticking out. To solve the heating problems that generally plague thin devices, Gionee is using polar cooling technology which helps in dissipating the heat in a better way.

A selfie with Mr. Rajiv Makhni, during Gionee's success party

We only had a brief stint with the phone, but it suffices to say that Gionee is currently the leader when it comes to building slim devices. It feels great to hold the phone, and clearly, a lot of time and effort has been put into the design of the phone. Phones like the Elife S7 can help Chinese companies big time, to shed their "low quality Chinese" tag.

Finally, the Elife S7 will be available for Rs. 24,999 via brick and mortar stores. The pricing is not too disruptive, and is almost what everyone was expecting. We shall keep you posted when (and if) we get the opportunity to spend more time with the device. Let us know what you think about the phone in the comments section below.
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