Few industries have felt such
compelling growth as the smartphone market in the past decade. The devices are
now an essential part of 21st century life through providing access to instant
communication, commerce and online games.
But with such impressive
growth comes rapidly-changing fortunes. So here’s a look at the ways in which
the top types of smartphone such as Apple, Android and Windows have fared, and
how they are expected to develop in the coming years.
The legend of Apple
Apple have long been held as
the prime example of how technology can be beautiful as well as functional.
Their iPhone has become the touchstone for smartphone technology, and their
operating systems rely on an intuitive functionality that makes them failsafe
communicative and gaming devices.
However, with the rise of
Chinese brands such as Huawei and Xiaomi offering high-powered convenience at a
low price point, Apple have sought to cater to the increasingly-competitive
market through the introduction of this year’s smaller iPhone SE.
Whether this will be viewed
as an aggressive marketing strategy to facilitate simple gaming and
communication, or a lack of ideas remains to be seen. But with the
hugely-anticipated iPhone 7 set to land in September 2016, it promises to be
yet another trailblazing year for the tech giant.
Samsung dominance
Despite Apple’s ability to
fascinate the world’s tech elite, when it comes to providing powerful Android
models that push the boundaries of smartphone technology, Samsung are
definitely the brand to watch.
They created a huge amount of
headlines earlier this year with the launch of the Samsung Galaxy S7 that has
already become a huge global hit thanks to a sleek design and enviable processing
power capable of easily playing games such as Rayman Adventures.
The product has also become
something of a go-to for ardent gamers with special features such as inbuilt
water-cooling that means that even a long session at the LadyLucks Roulette Masters tournament won’t cause problems, and the phenomenal
mobile gameplay and lucrative prizes can be earned without suffering mobile
meltdown.
The end of Windows smartphones?
Despite the Windows’
dominance of the workplace, the company have struggled to keep up with Apple
and Android devices. Already many tech blogs are proclaiming the death of Windows smartphones due to poor sales of its Lumia series.
And although the eventual
arrival of the Microsoft Surface phone may stave off the firm’s smartphone
demise, it seems that for fans of graphics-heavy online games and complex
multi-tasking, it looks to be a two-horse race between Apple and Samsung.
